Club Games

The brief was to develop a fresh design for partypoker's latest feature, Club Games, which involved incorporating a shield or crest element. I collaborated closely with the Design Lead throughout the entire process, from the initial idea generation to the final visual concept.

I utilised both Illustrator and Photoshop to craft a 3D element for the logo, aiming to introduce depth and ensure it stood out against a busy background.

In Action

I opted for vibrant hues that differed from those used in any other promotion to ensure that Club Games would have a unique brand identity and attract the attention of potential players when viewed online.

Social Assets

Developing social assets played a significant role in promoting the campaign to the appropriate target audience. I produced a collection of captivating social images to encourage player interaction and sharing with friends.

Final Concept